I'm Rebecca and I'm a writer, editor, and content strategist with over 12 years’ experience in print and digital media. I specialize in storytelling – from ideation to execution, to meet editorial and commercial objectives, and for multiple platforms and channels.
I grew up in Canada and moved to London in 2011. I joined The NET-A-PORTER Group in 2012, spending five years as Editorial Director at THE OUTNET, then joining NET-A-PORTER as Head of Marketing Content. Before that, I spent six years as Western Editor at FASHION, Canada’s biggest magazine, and just under a year as Managing Editor at Aritzia, a contemporary women’s fashion boutique.
My words have appeared in the Telegraph, Business of Fashion, Wall Street Journal, Mr. & Mrs. Smith, ELLE Canada, NUVO, enRoute, Wallpaper*, Globe & Mail, FLARE, Vancouver Sun, Chatelaine, Maclean’s, Georgia Straight, and more. I've also edited and written copy and advised on content strategy for IKEA, Lululemon, Tretorn, Absolut Vodka, Daniel Wellington and J.Lindeberg, and co-edited the Shops section of Time Out Vancouver (2nd ed). In the world beyond ma laptop screen, I’ve hosted events and appeared on TV as a brand ambassador and commentator, including the Today Show on NBC during the 2010 Vancouver Olympics.
I received a B.A. (Hons.) in Psychology from Queen’s University before completing my law degree (J.D.) at the University of British Columbia. I'd like to say I use both of my degrees every day, but, well, let's be honest...
If you'd like to know more, I'm @rebeccatay on Instagram, where I like using the hashtags #rtaytravels and #rtaystyle.