I'm Rebecca and I'm a writer, editor, and content strategist with over 10 years’ experience in print and digital media. I specialise in storytelling – from ideation to execution, with both editorial and commercial objectives in mind, and across platforms and channels.
I grew up in Canada and moved to London in 2011, where I spent five years as Editorial Director at THE OUTNET.COM. At THE OUTNET, I worked on everything from collaborations with Charlotte Olympia, Matthew Williamson, Oscar de la Renta and more, the exclusive Victoria Beckham charity sale for mothers2mothers, and relaunched the content strategy, working with stylish women such as Caroline Issa, Leandra Medine, Amber Valletta, Kym Ellery, Natalie Joos, Cher Coulter, the Foster Sisters, Olivia Palermo, Meghan Markle, Liya Kebede and more. We also won plenty of awards along the way, including a Clio Image Award for #PrettyInfluential and Sergio the Shoe Hunter. You may have spotted him – a dapper miniature dachshund – at London Fashion Week. In October 2017, I moved across the hall to THE OUTNET's big sister site, NET-A-PORTER, where I'm now Head of Marketing Content.
Prior to moving to the UK, I was the Western Editor at FASHION Magazine, Canada’s biggest magazine, for six years before diving into the world of retail as Managing Editor at Aritzia, a contemporary women’s fashion boutique.
I’ve written for the Business of Fashion, the Wall Street Journal, the Telegraph, Mr. & Mrs. Smith, ELLE Canada, NUVO, enRoute, Wallpaper, the Globe & Mail, FLARE, the Vancouver Sun, Chatelaine, Maclean’s, the Georgia Straight, and more. I've also edited and created branded content for IKEA, Lululemon, Tretorn, Absolut Vodka, Daniel Wellington and J.Lindeberg, and co-edited the Shops section of Time Out Vancouver, 2nd Ed. I do venture out into the world beyond my computer screen, too, hosting events and appearing on TV (I was once on NBC's Today Show) to discuss, well, anything.
Education-wise, I received a B.A. (Hons.) in Psychology from Queen’s University before completing my law degree (J.D.) at the University of British Columbia. I'd like to say I use both of my degrees every day, but, well, let's be honest...
Thanks for visiting, have a look around, and if you'd like a little more, I'm @rebeccatay on Instagram, where I like using the hashtags #rtaytravels and #rtaystyle.