I'm Rebecca and I'm a writer, editor, and content strategist with over 10 years’ experience in print and digital media. I specialise in storytelling – from ideation to execution, with both editorial and commercial objectives in mind, and across platforms and channels.
I grew up in Canada and moved to London in 2011, where I'm now Editorial Director at THE OUTNET.COM (part of the YOOX NET-A-PORTER Group). In my five years at the company, we've created collaborations with everyone from Charlotte Olympia and Matthew Williamson to Oscar de la Renta, partnered with Victoria Beckham on an exclusive charity sale for mothers2mothers, worked with stylish women like Caroline Issa, Olivia Palermo, Leandra Medine, Natalie Joos, Meghan Markle, and Liya Kebede, and won plenty of awards, including a Clio Image Award for Sergio the Shoe Hunter. You may have spotted him – a dapper miniature dachshund – at London Fashion Week.
Prior to moving to the UK, I was the Western Editor at FASHION Magazine, Canada’s biggest magazine, for six years before diving into the world of retail as Managing Editor at Aritzia, a contemporary women’s fashion boutiques in North America with some of the most loyal customers I've ever encountered.
I’ve written for the Business of Fashion, the Wall Street Journal, the Telegraph, Mr. & Mrs. Smith, ELLE Canada, NUVO, enRoute, Wallpaper, the Globe & Mail, FLARE, the Vancouver Sun, Chatelaine, Maclean’s, the Georgia Straight, and more. I've also edited and created branded content for IKEA, Lululemon, Tretorn, Absolut Vodka, Daniel Wellington and J.Lindeberg, and co-edited the Shops section of Time Out Vancouver (2nd Ed.). And contrary to what you may think by now, I do venture out into the real world from time to time, too – I've hosted events and appeared on TV (including NBC's Today Show) discussing, well, just about anything.
Education-wise, I received a B.A. (Hons.) in Psychology from Queen’s University before completing my law degree (J.D.) at the University of British Columbia. I'd like to say I use both of my degrees every day, but, well, let's be honest...
Thanks for visiting, have a look around, and if you'd like a little more, I'm @rebeccatay on Instagram, where I like using the hashtags #rtaytravels and #rtaystyle.