Hi! I’m Rebecca.

I’m a brand consultant, content strategist, editor and writer.

 
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I help fashion and lifestyle brands communicate what they do, why they do it, and who they’re doing it for.

When brands need words, I write them. Words that reflect their values, their personality and their business goals. Words that speak to the right audiences.

Have something to say, but not 100% sure what it is… yet?
Know what you want to say, but not sure how to say it
Need headlines, handbooks, product descriptions, or peppy captions?

I’m your gal.

 

My background

I started my career in print magazines, working at FASHION, Canada’s top fashion title, before switching over to the ‘other’ side: digital media and e-commerce (first in Canada, then in London, UK).

Now, more than 12 years later, as smartphones and social media continue to impact how we shop and engage with content, I help brands:

  • Figure out who they are – then create content that reflects this

  • Figure out their business and marketing priorities – then create content that reflects this

  • Figure out what content they do and don’t need – then create content that reflects this (or walk away)

I can help with everything from branding and tone of voice to creative and content strategy and copywriting.

I have done this for former employers (NET-A-PORTER, THE OUTNET, Victoria Beckham Limited, Aritzia) and on a consultancy basis (IKEA, COSMOSS by Kate Moss, Swarovski, Nicholas Kirkwood, Urban Junkies, Olivela, The Sleep Shirt and lots more).

I still write editorial features, too.
Those commissions are always welcome.

 
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Commercial work

Copywriting, editing, content strategy, tone of voice and brand guidelines

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Editorial work

Features on fashion, design, culture and lifestyle

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